A high-converting SaaS landing page is a cornerstone of digital marketing, driving lead generation, customer acquisition, and brand credibility. But how much does it cost to design one? From DIY landing page builders to hiring professional agencies, costs vary widely based on complexity, tools, and global labor rates.
What Makes a SaaS Landing Page So Special
SaaS landing pages are purpose-built to convert visitors into leads or customers by promoting specific software features or subscriptions. Unlike homepages, they focus on a single goal, such as sign-ups or demo bookings, with conversion rates averaging between 2% and 9.5%. A well-designed landing page incorporates compelling visuals, clear calls-to-action (CTAs), and user-centric design to maximize ROI.
Understanding the costs involved ensures you allocate resources wisely without compromising quality.
Cost Overview Table: SaaS Landing Page Design (2025)
| Approach | Estimated Cost (USD) | Time to Launch | Best For |
| No-code Builder (DIY) | $50 – $300/month | 1–7 days | MVPs, solopreneurs, A/B test variants |
| Freelance Designer | $300 – $2,000 | 1–4 weeks | Startups with limited dev resources |
| Small Agency (Design + Dev) | $2,000 – $6,000 | 2–5 weeks | Growth-stage SaaS companies |
| Enterprise Design Agencies | $10,000 – $50,000+ | 4–10 weeks | Funded companies, product-market fit |
| In-house Team (Annualized) | $70,000 – $150,000/year | Ongoing | Large SaaS businesses with internal teams |
Factors Influencing SaaS Landing Page Design Costs
Several factors determine the cost of designing a SaaS landing page:
a) Design Complexity: Simple pages with minimal graphics cost less than those with interactive elements like pricing calculators or explainer videos.
b) Development Approach: Options include DIY builders, freelancers, or agencies, each with distinct cost structures.
c) Tools and Technologies: The choice of platform (e.g., Unbounce, Webflow, or custom-coded HTML) impacts both cost and functionality.
d) Global Labor Rates: Hiring in regions like North America is pricier than in Asia or Eastern Europe.
e) Additional Features: Integrations with CRMs, SEO optimization, and A/B testing add to the budget.
f) Maintenance: Ongoing updates and testing ensure long-term performance but incur recurring costs.
Cost Breakdown by Development Approach
Let’s explore the three primary methods for designing a SaaS landing page: DIY with landing page builders, hiring freelancers, and engaging agencies.
1. DIY Landing Page Builders
Landing page builders like Unbounce, Instapage, and Carrd offer drag-and-drop interfaces, making them ideal for non-technical users. They provide templates optimized for SaaS, reducing development time. Costs range from free to $200/month, depending on features like A/B testing or integrations.
| Tool | Free Tier | Paid Plans (Monthly) | Key Features | Best For |
| Unbounce | 14-day trial | $74–$649 | A/B testing, pop-ups, 100+ templates | Medium to large SaaS businesses |
| Instapage | 14-day trial | $199–Custom | Heatmaps, ad integrations, collaboration tools | Enterprises with complex needs |
| Carrd | Free (limited) | $19/year (Pro) | Simple templates, mobile-responsive | Startups, micro-SaaS |
| Webflow | Free (basic) | $14–$39 | Custom designs, CMS integration | Design-focused SaaS brands |
| Leadpages | 14-day trial | $37–$279 | Unlimited pages, SEO tools | Small to medium businesses |
- Pros: Low cost, fast deployment, no coding required.
- Cons: Limited customization, steep learning curve for advanced features, potential for lower conversion rates compared to custom designs.
2. Hiring Freelancers
Freelancers offer a balance of affordability and customization. Platforms like Upwork and Fiverr connect you with global talent. Costs vary by region and expertise, ranging from $500 to $5,000 per project.
| Region | Average Cost (USD) | Typical Deliverables | Pros | Cons |
| North America | $1,500–$5,000 | Custom design, basic SEO, 1–2 revisions | High-quality work, fast communication | Higher costs |
| Western Europe | $1,000–$4,000 | Design + development, responsive layout | Strong design standards | Language barriers possible |
| Eastern Europe | $500–$2,500 | Custom code, integrations | Cost-effective, skilled developers | Time zone challenges |
| Asia (e.g., India, Philippines) | $300–$1,500 | Basic design, template-based | Low cost, large talent pool | Quality varies widely |
- Pros: Flexible pricing, tailored designs.
- Cons: Quality depends on the freelancer, potential for delays.
3. Hiring a Web Design Agency
Agencies provide end-to-end services, including strategy, design, development, and optimization. Costs range from $3,000 to $20,000+ for premium brands, with top-tier agencies charging upwards of $10,000.
| Agency Type | Cost Range (USD) | Deliverables | Best For |
| Small Agency | $3,000–$7,000 | Custom design, SEO, basic integrations | Startups, small SaaS |
| Mid-Sized Agency | $7,000–$15,000 | Advanced UX/UI, A/B testing, CRM integration | Growing SaaS companies |
| Enterprise Agency | $15,000–$50,000+ | Full-stack development, analytics, multi-language support | Large SaaS enterprises |
- Pros: Professional quality, comprehensive services, high ROI.
- Cons: High cost, longer timelines.
Cost Breakdown: Design vs. Development
| Component | DIY / Freelance | Agency / In-House |
| UI/UX Design | $300 – $1,500 | $2,000 – $8,000 |
| Frontend Development | $0 – $1,000 | $2,000 – $5,000 |
| Responsive Testing | $0 – $500 | $500 – $1,500 |
| Copywriting & SEO | $100 – $800 | $1,000 – $3,000 |
| Analytics/Integrations | $0 – $500 | $500 – $2,000 |
| CMS Setup (Webflow, etc.) | Included or $100 | $300 – $1,000 |
Summary: Expect to pay $500 to $2,500 for a DIY/freelance approach and $4,000 to $15,000+ for agency/in-house execution.
Global Cost Comparison
Labor rates significantly impact costs, especially when outsourcing. Here’s a global comparison based on average hourly rates for web design and development in 2025:
| Region | Average Hourly Rate (USD) | Typical Project Cost (USD) | Notes |
| United States | $75–$150 | $3,000–$10,000 | High-quality, premium services |
| United Kingdom | $60–$120 | $2,500–$8,000 | Strong UX focus |
| Eastern Europe | $25–$50 | $1,000–$4,000 | Cost-effective, technical expertise |
| India | $15–$40 | $500–$2,500 | Scalable, variable quality |
| Southeast Asia | $10–$30 | $300–$1,500 | Budget-friendly, growing talent pool |
Key Considerations
- Lower cost doesn’t always mean lower quality, vet portfolios and SaaS experience
- Check timezone compatibility and communication fluency
- Use platforms like Toptal, Upwork, or Dribbble to find SaaS-specialized talent
Hidden Costs to Consider
- A/B testing setup: Not included in basic landing page design
- Performance optimization: Large animations and media may need compression/optimization
- Accessibility compliance (WCAG 2.1): Essential for global SaaS markets
- Speed optimization: Lighthouse and Core Web Vitals compliance may require dev work
What Influences the Final Cost?
| Factor | Impact on Cost |
| Number of sections (hero, pricing, etc.) | High |
| Interactive elements (scroll effects, sliders) | Moderate–High |
| Custom illustration vs. stock art | Medium |
| SEO optimization & copywriting | Medium |
| CMS platform used | Low–Medium |
| Revision rounds | High |
Pro Tips for SaaS Founders
- Start with one high-converting page and iterate with analytics.
- Invest in conversion copywriting, words sell more than visuals.
- Choose tools that scale as your startup grows.
- Avoid cheap templates that don’t fit SaaS UX patterns.
- Prioritize mobile UX, 50%+ of B2B traffic now comes via mobile.
Final Thoughts: How Much Should You Spend?
- Bootstrapped MVP? Use Webflow or Framer, spend ~$500–$1,000.
- Early-stage funded? Hire a freelance SaaS designer for $1,500–$3,000.
- Scaling up? Use a UX-focused agency or in-house team: $5,000–$15,000+.
Landing page ROI is high when done right. The difference between a 2% and 10% conversion rate can redefine your CAC and MRR.
